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This webinar covers the basics of using online tools to target and reach your audience, including setting goals, developing an online communication strategy, and best practices for heritage groups and institutions. By the end of this session, participants will feel confident in choosing the appropriate online communication tool for their group or institution, finding their intended online audience, and generating content which will engage and interest their followers. Led by Kim Pittaway, award-winning journalist, editor and instructor at the School of Journalism at University of King’s College, Halifax.

Speaker: Kim Pittaway

Kim is a journalist, educator and editorial consultant. She is the former editor-in-chief of Chatelaine magazine, and has worked with magazines and editorial teams across Canada to help them develop their editorial and communication plans, including social media strategies. She teaches in the journalism program at the University of King’s College in Halifax.